A YouTube playlist won’t be able to substitute for the upcoming Netflix queue but it can provide its own binge-worthy channels. The majority of fashion-related content that is available on social networks are a duplicate of another. The tried and tested trends circulate in a loop. Every Youtuber is an influencer , and every other video is an endowment by the mighty sponsors. In such a pool of content to hold one’s attention qualifies as a marker of distinctiveness.
The very concept of fashion changed in the throes of the pandemic. As sweatpants dominated our wardrobes and most labels poised to embrace seasonless collections however, the otherwise unassuming discussions around sustainability, slow fashion and artistic expression saw an unwavering revival. Consider for instance, the foray into NFTs by luxury houses or the symbolic Balenciaga exhibit at the Paris Fashion week that braved to show solidarity with Ukraine. In the post pandemic world of 2022, fashion as a subject goes above and beyond.
Today’s consumers are engrossed in the processes that their clothing undergo. Repurposed fabrics, thrifted items, reclaimed vintage pieces are the new fashionsetters. Vlogs around the entrepreneurial life of a designer discussion on fashion exhibitions or BTS of the runway line-up and stylist’s life are the new content creators of the world.
So , here are six clothing YouTube channels that inspire a new generation of fashion-related content.
Justine Leconte
Justine Leconte is an independent French fashion designer from France. The designer lives in Berlin and runs her own label as a small-scale business. The channel on YouTube with 937K subscribers is a source of everything fashion related from a designer’s viewpoint. A passionate advocate for sustainable practices, Justine has documented the journey of creating a collection from an idea to the manufacturing and marketing aspects of production. She frequently shares sketches, mood boards fashion reviews, style tips and historical insights on fashion trivia. We are quick to trust her suggestions because she knows how to work with clothing and fabrics.
Haute Le Mode
Created and hosted with Luke Meagher, Haute Le Mode is a fun fashion channel that helps to simplify the complexities of the fashion industry to the uninitiated. With his light-hearted humor and wit, Luke gives in-depth reviews of the most prestigious brands, fashion shows and brief historical excerpts of designers’ works and shows during fashion week. Affiliating an impressive following which includes 673K members. Haute Le Mode is popular with industry insiders and frequently collaborates with brands for reviews and features.
The Fashion Archives
The show is hosted by former fashion journalist Odunayo Ojo, The Fashion Archives remains as true to its title. The channel covers everything from Runway reviews to red carpet fashion breakdowns, Ojo investigates the trends that are trending and provides his own fashion predictions for his viewers. Enjoying a following of over 89K subscribers the channel is an incredibly diverse space that includes vlogs, interviews and discussions on politics that have often been entwined with fashion. Turn on the Fashion Archive livestream during couture week to watch Ojo’s perspective on the show as he answers your questions in the chat.
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Hailey Bieber
It’s not often that individuals get to see the inside of the life of a famous person. The fashion icon and megastar Hailey Bieber takes us straight to the top of her glamorous lifestyle through her YouTube channel with a fan base of 1.54M subscribers. From her own styling tips as well as runway and skincare suggestions to her conversations with stylists, celebrities and designers, subscribe her on YouTube to get all the details of her BTS on this aspirational video.
Bliss Foster
Bliss Foster meditates on the story and art that create her world. Four years of vlogging and 140K subscribers in the ranks The YouTube Channel captures the essence of the design process. The journeys to museums, galleries, exhibits are documented with an in depth grasp on the inspiration behind the label and its background. This is a channel that can transform your perception of the world of fashion.
Alyssa Beltempo
A fashion stylist who freelances and a writer, Alyssa Beltempo runs her YouTube channel, with the goal to help promote sustainability. The playlist she has named ‘Shop your closet’ is her own personal method “to overcome closet envy with no purchasing.” She re-discovers old pieces of her wardrobe and transforms them into fresh styles, repurposes old items, and vegan leather, and advocates a slow and thoughtful approach to fashion. With over 170K followers, Alyssa talks about the principles of minimalist design, and tips for creating an outfit that is compact and how to achieve a seasonless, timeless style.