With constantly changing market trends, Google’s fluid algorithms, and the changes in the way people seek information, you might be wondering how many people search for blogs and read them?
The answer, naturally the answer is yes!
In a recent study conducted by HubSpot 60% of the population read blogs such as gistfocus. Why is that? What exactly are they trying to achieve by taking a look at these books? Based on the study there are three primary reasons that we’ll be discussing in this article. However, we’d like go a step further and share a few more things we’ve discovered by listening to our readers and web site users.
Five Reasons Why People Read Blogs
They want to learn something Neue
In today’s DIY world there is a common thing that people on the internet are looking for is advice on how to complete something. Perhaps they’re looking to build cabinets for their kitchen, or maybe they’re looking to learn how to market their business (that’s likely the reason that you’re reading this!). They are searching for information about something.
Blog posts that aid users through a process, such as instructional videos, data or even just to give a lesson are the ones which receive a significant amount of search engine traffic.
The articles don’t need to be a step-by-step guide that includes steps-by-step directions, neither. They can be merely extensive information on things, thus giving readers information they didn’t already be aware of. People want to know more.
They want to be entertained
Everyone needs entertainment. That’s why we have TVs, video game systems, and even computers for some (when they’re not in work or attending school). Reading is a fantastic way to entertain yourself. Particularly when it’s fun or interesting.
In reality, during moments of boredom, it’s possible to be searching for a particular area. You may be reading about it, becoming interested in a different subtopic on the blog, and then researching more information about it, until you’re so far from the original topic that you’re not sure the way you came to this point. “Going down the rabbit hole” like my friend Valerie calls it (and she frequently does it! ).
They want to research their Industry
Take a moment to think about the reason why you’re here. Perhaps you’re a company looking for tips on marketing. Perhaps you’re a fellow marketing professional. Perhaps you’re Valerie looking for the reason I mentioned you on this blog. If you’re among the two above you might be conducting research in your industry. In this case, you’re in marketing. It is a constant change in trends that we need to keep up to date within our field, and we certainly have to!
It’s not only about marketing. If the reader is a painting business and is a painter, they could be reading blogs on how painting works, the latest developments using different types of paint, and other bits of information that can aid them in running their business.
People are curious
Many blogs are not looking to market something. Indeed, blogs that are selling products typically have a great mixture of topics that aren’t business related too (if they’re doing it correctly!)
Many internet users browse the web and read blogs in order to satisfy their interest. Many people are fascinated by the insider’s view of someone else’s life. The blog reading experience is similar to taking a peek into the personal journal of someone else. Yes, it may sound strange. But isn’t that the exact motive behind watching movies and TV shows? In order to feel that we’re looking into another person’s world, whether it’s authentic or not.
People are looking to connect and Feel part of something
Personal connections is sometimes missed when you’re socializing with your friends or over the phone. Engaging with blogs, reading them, engaging with them, leaving a comment and expressing your opinion These are all activities that build a personal connection.
The interaction is not only private, but many people would like to feel they’re not the only ones. It is possible that they’ve initially looked for someone who is suffering from the same problem as they’re having. Finding someone experiencing similar issues creates an emotional connection and feeling of belonging.
Although these are only five of the reasons why people visit blogs, there’s many other reasons. It’s a trend that will not be stopping anytime in the near future. Have you stopped to consider why you’re reading them?
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