Eco-friendly gifts (or products, freebies, goodies, swag, giveaways etc…) is a phrase being used often nowadays. Many organisations are becoming more and more conscious of the environmental footprint of theirs and are doing all they are able to to cut back any needless use of resources. Eco-friendly branded merchandise is an extensive term so it is crucial that you understand precisely what what this means is. To qualify as eco friendly gifts UK, the product must get into one of two categories:
Manufactured from materials which are lasting or do not cause harm to the planet. A very good instance of this’s making use of paper which originates from FSC managed forests (sustainable forest management program)
Manufactured from materials which were recycled or may be recycled after use.
Basically, the product should be manufactured from materials which are great for the earth or may be reused once again down the road. Nevertheless, another big factor to keep in mind is the way the product is really manufactured. You will find plenty of merchandise items made from bamboo or maybe wheat straw though the majority of them can have been manufactured in a factory in China and you’ve no chance of understanding exactly what the employees are paid out, in case they’re given sick leave and an annual vacation allowance. Probably the most green products are created in Europe and also the UK. You will find a few companies whose overall factory is run by environmentally friendly power (one has a contemporary watermill in the river running beside the factory) of theirs and this also immediately makes the product you are buying a lot more friendly to the planet.
Precisely why buy eco gifts?
That is an extremely great question. Eco-friendly products is generally priced more than’ traditional merchandise’ so may be the expansion truly well worth the money? In a word yes, the typically (small) cost increase may be worth every penny because green products provides you with two huge advantages:
You are playing the part of yours in assisting to save the environment of ours. It is a recognized fact that each day we get rid of big quantities of waste which could have been stayed away from or recycled into products that are new. By making use of eco-friendly products you are selecting a solution which can often be reused and recycled. Reducing unnecessary waste can just be an excellent move and can show the customers of yours that you are playing the part of yours in assisting to save the planet
That leads nicely into point number two – a significant segment of the client base of yours is going to be extremely aware of the own environmental impact of theirs and can be definitely cutting back on products which wind up in the landfill bin. These clients are expecting large businesses and brands to follow suit and also reduce/remove any needless waste from the product packaging of theirs. This is true for advertising items/swag/freebies/goodies. The times of offering a plastic-made pen & business card are many and fading quickly manufacturers are opting to purchase sustainably sourced or even recycled promotional products. Not only
Just how can eco gifts help my marketing and brand?
They let you tell a story. Eco-friendly products provides you with a good chance to link with the client base of yours by telling the story of the way the product was produced – everyone loves to audibly hear the’ backstory’. If the notebook of yours is produced of waste from the apple juice production system (Eco Apple Notebook) and then tell the clients of yours – they are going to connect with this particular story much faster than simply stating’ the notebook is made from recycled materials’
The other valid reason is the fact that recipients are a lot more apt to hold & use a high quality green product that will expand the brand visibility of the products product. Branded products or services generally includes a recognition of being’ throwaway plastic tat’ that is used then and once disposed of. This defeats the primary object of branded products – continued brand exposure more than many months or weeks! Supplying quality that is good and useful eco-friendly merchandise provides you with the double advantage of long-term brand exposure and providing a solution that you understand is kind to the planet.
Valuable tips and hints for buying eco merch
Take note of the nation of origin. A great deal of so called’ eco-friendly’ supplements are created in China. While they’re made from sustainable materials (eg. bamboo, wheat straw, recycled paper), the co2 created from transporting them around the world typically offsets the advantages of the eco friendly materials. Fun fact – ships account for over three % of the yearly CO2 emissions of ours. With this in mind, search for items which have been made closer to home with a significantly reduced carbon impact. Europe is generally a great starting place – there are many manufacturers across Europe that are producing products that are great from recycled/eco-friendly materials. Examples are the Eco Apple Notebook from Italy, Prodir ballpens from Eco Sports Bottles and switzerland from Netherlands. We likewise have a good variety of items which are produced right here in the UK cutting their carbon footprint even more. UK manufacturing additionally benefits from fast lead times and also supporting UK jobs. Examples are the Recycled Cappucino Thermal Mug, Eco Spiral Notebook and Recycled Pin Badges.
Check how alternative the product/material is really. You will find plenty of products which state they be’ sustainable’,’ produced from renewable materials’ or’ manufactured from recycled products’ and also it is usually well worth checking out whether these statements are in fact accurate. Any useful merchandise supplier is going to be pleased to provide proof from the manufacturer which the item in question is really helping the planet of ours
Get samples – rule number one when purchasing products is usually to get the hands of yours on samples to check out you are pleased with the quality and experience of the service. Pictures are able to look good though you truly have to touch and use a merchandise before buying to be sure it fits with the brand values of yours and campaign objectives