As a channel for marketing it is growing in popularity. This is for a reason. Nomophobia (aka the fear of losing your smartphone) is real, people and your customers enjoy watching their phones.
As more brands get into SMS and mobile marketing, the leading brands are accelerating ahead with mass, automated SMS marketing in order to deliver powerful message to consumers as fast and cost-effectively as they can.
Bulk text messaging utilizes an SMS gateway that can handle large volumes to send one message that can easily be personalized and sent to as many people as you’d like. It works.
Are you trying convincing your employees that mass text messaging is the best way to take? Here are seven major advantages that no marketer would want to overlook.
1. Results are accelerated with a high cut-through
There’s a lot of noise. It’s not easy for marketers to get their customers’ attention as well as their wallets when so numerous channels and brands are competing for attention.
Nothing cut through the clutter better than an easy text message.
With an percent open rates, you are sure your messages will be read. And, even better, they get read quickly. Most people read 90% of messages in less than 90 seconds. This is what we call time-sensitive targeted marketing.
2. Reduce costs by using a low-cost SMS plan.
As your budgets decrease it is important to be aware of the best way to invest your marketing dollars.
Bulk SMS marketing isn’t just cost-effective, it provides a huge return on your money. With the majority of messages costing only the cost of a few cents, and plans starting at just EUR25 monthly it is possible to get running with little overlay – and then see the results roll into.
3. Deliver unbelievable ROI
With its high cut-through rate as well as its quick conversion rates and low price SMS can provide a staggering ROI. When you’re measuring the response rate to sales, click-throughs, or clicks texts are virtually sure to produce results.
4. Get started by sending bulk SMS, speedy
Do you like the idea of sending your message to the world as quickly and efficiently as you can? Bulk SMS is a great way to tick all the boxes in this case.
With a text-messaging platform such as MessageMedia you can create an account in under an hour. There aren’t any complex instruments or platforms to learn. There is only one simple interface to connect to all your customers.
By integrating with any of your favorite marketing platforms you can manage everything in one location and get things completed quicker.
5. The Bulk Store offers a wide range of cases for use
From sales to product launches Back-in-stock alerts to invitations to events There are a myriad of ways to engage with your customers via bulk SMS.
Take a look at all the times in a client’s journey where you contact them. Compare this to the expense and ease of sending text messages in bulk. If it is more sensible to send SMS messages instead then go ahead.
6. Every message should be personal
Mass marketing is the norm of the last decade. Customers today prefer personalized campaigns that address them directly. The best part? Personalisation is simple with mass SMS marketing.
It is possible to customize bulk messages to include content that ranges from the name of a client as well as their birthday. Or from their names to discount coupons. Whatever is appropriate in the mass message you’ll be sending.
7. SMS is an incredible team player.
Marketing is an effort of a team. Each of your channels must collaborate, working together to help each other to achieve the best results. SMS has proven its value to the team by helping to drive visitors to the other channels as well as aiding your overall marketing objectives.
If, for instance, you observe that customers don’t open emails, send them a short text messages so that they know that the message is within their email inbox. However you can use social media to encourage customers to subscribe to texts regarding flash sales.
8. Help customers to feel heard
Did you know that you can easily facilitate two-way communication even using massive, automated text messages? It’s an excellent method to increase engagement and make your customers feel valued and heard.
For instance, a simple “Reply Y or N” to schedule reminders could be extremely useful for your team. You could also make polls or solicit feedback from your customers on their satisfaction with your services.
9. Automate your schedule and forget it
Alongside aiding you in broadcasting messages to larger numbers of clients, mass SMS also helps reduce your staff’s workload as well. Automate SMS to send relevant messages, like support call follow-ups as well as new leads or sales opportunities for meeting reminders and much more. In this way you’re not at risk if your support staff or sales mistakenly forget to click’send’.
Are you ready to begin mass marketing using SMS?
Once you’ve been convinced of the advantages of mass SMS marketing, now is the time to put it to work for your company. Contact our experts to learn additional information…
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