The need for online advertising has risen exponentially over the last several years. Companies of all sizes have continuously increased their budgets for marketing online tools.
Search engine advertisements are, naturally, an important role in this. Although Google does not release the total amount of money businesses spend on ads for search but we can assume that it’s massive. While Google is the largest source of both paid and organic ad revenues, Bing is not a platform to ignore. With nearly 3percent of market share and increasing (Bing is also the owner of Yahoo along with AOL search, giving it 2.2% in market share), Bing gets approximately 13.7 billion monthly searches.
Let’s explore the advantages from Bing Ads, how it compares with Google and how your company can benefit from Bing advertising.
Bing Ads vs. Google Ads
Though they are totally separate platforms the concept and the execution of paid advertisement for each are very similar.
They also offer customized solutions for businesses to reach out to specific customers and increase visitors, and boost total sales.
Google Ads
Google provides two distinct networks to advertise for businesses:
Search Network Companies create advertisements that are displayed on the upper and at the bottom of the search results webpage (SERP). The majority of the time, there are 4 or 5 ads in the top of organic results for any popular search on Google.
Display Network: Display ads are more interactive and be seen on a variety of websites across the web. Display ads monitor users so that they can get to a target audience when they’re not performing the search on Google.
Bing Ads
As a subsidiary of Microsoft, Bing offers three distinct Search engines: Bing, Yahoo, and AOL. In terms of structure, the advertising platform has similar features that Google’s.
Bing recently introduced display ads , in addition to text-based ads that are simple, and when you advertise on Bing you have variety of advertising types:
Text that is expanded
Dynamic Search
Product Advertisements
Audience ads
Smart Search
App Installs
Receptive
More details on these in a second.
Bing by the numbers
Although three percent of the market could seem like a tiny amount, you could not realize how many people make use of the web or search engine on a regular basis. 3percent of a amount is still a amount.
In the last quarter of the year 2020 Bing offers some remarkable statistics about U.S. traffic:
7.4 billion per month Bing searches
129 million unique PC users
36.9 percent of the PC market share
Older users are more likely to use Bing 71 percent of users are older than 35.
The most wealthy users are more likely to use Bing 55percent of its users earn more than $75,000 per year.
If you own a small-scale business that is marketing for an older and richer group of customers, Bing is a crucial advertising space to advertise.
The 7 Advantages to Bing Ads
In addition to the figures mentioned in the above table, Bing also offers businesses several other advantages over competitors especially Google.
1. It’s Growing
Although Google’s share of the market actually declining, Bing is growing at an astounding rate.
2. There’s less competition
There are far smaller number of businesses advertising on Bing than Google and the there is less competition.
3. It’s cheaper
Due to the lesser competitors, Bing is more affordable to advertise through Bing. Although it’s difficult to determine exactly how much less expensive Bing has, however, it is apparent that it is significantly cheaper for larger questions. Users have reported an average reduction in the cost per click of approximately 35 percent. Additionally, it’s much more easy to rank in the first place on results.
4. You’re More in Control
Ad scheduling is much easier and more flexible by allowing different campaigns to be run in different languages or time zones within an ad group. In simple terms, it will save you time and hassles when restructuring advertising campaigns.
5. It Provides More Transparency
Paid search partner advertisements (advertising through Bing on affiliates from third parties), Bing allows businesses to determine the search partners that are driving visitors to your website. In addition, their reporting lets you to determine if your site is being used for a purpose or unsuitable search partners. If you’re looking to eliminate, you are able to do so.
6. You Can Do Exact Keyword Match
Google has changed their exact match for keywords to include slight variations as well as misspellings. Many users complained about an adverse impact in the performance of their website. Bing offers the exclusive option of exact keyword matches.
7. There are more demographic options
Bing lets search ads be more precisely targeted by certain demographics. You can also reduce or increase the amount of bidding depending on gender, age or the location.
7 Different Types of Bing Ads
One of the biggest advantages that comes with Bing Ads is that it gives a more personalized alternative for users of its advertising. Below are the various kinds of ads that they have and the way they work.
1. Expanded Text Ads
The ad consists of four elements comprising text, title display URL, title and the final URL. The title may be as long as 30 characters and the text that is up of 90 characters. The titles can be previewed for tablets, mobile, and desktops.
2. Dynamic Search Ads
In 2020, it will be restricted to only specific nations (including those in the U.S.), dynamic searches appear similar to expanded text ads, however they are designed to automatically be targeted to users based on web pages of your company’s. They can help you save time making ads and also assist users to identify opportunities that are not being taken advantage of.
3. Product Advertisements
Alongside text advertisements at on top SERPs, the product ads are displayed with images to the right-hand side of SERPs. These ads are only accessible in a few areas and are available only in English only.
4. Audience ads
This feature is a new way for businesses to receive high-quality traffic from non-search ads. These advertisements are integrated into articles or other online content, and provide more appealing images. The most common place for them is Microsoft’s web Edge browser. Edge. When users open an Edge tab, they’ll likely find a number of posts, which may include some sponsored Audience advertisements.
5. Smart Search Ads
Another recent addition, Smart Search is formatted to allow for touch navigation. It also provides an entire overview of the landing page.
6. App Install Ads
They are like text ads, however they have a hyperlink that directly connects to your app for business. If users already have the app , the link will open the app automatically for them to use it again. If they don’thave it, the link will redirect them to the store for apps. The ads will also detect the user’s operating system and can then direct them to the correct app store.
7. Responsive Search Ads
The most difficult part of creating a successful advertising campaign is trial and error, and A/B testing. It’s difficult to decide one ad that is the best. The responsive ads help you by alternating between different headlines and descriptions while the advertisement plays. After a few minutes, you’ll be in a position to view the results and decide which of the options converted the most. Keep your top performers in operation and stop those that aren’t performing well.
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