Why Is Fjällräven So Expensive and Popular?

Everyone has a preferred brand name of garments, backpacks, footwear, sunglasses, electronic devices, anything practically. While it can certainly be true that there are numerous brand names that come to be preferred exclusively because they are backed by celebs or for being a one-shot type of brand, there are others with a well-deserved reputation and faithful client base.

Renowned exterior clothing brands are commonly of the last type, since it is thanks to the quality and efficiency of their items that they end up being popular as well as beloved.

In our initiatives to locate and select fantastic brand names, we have actually checked out countless ones throughout the years. Sometimes we have actually focused more on the items, while other times our interest was much more on their background and the reasons behind their appeal.

Today’s item is another one that focuses on brand name popularity and the aspects that influence it. Until now, we have experienced a few brand names in this regard, such as Canada Goose or Arc’ teryx, and we will certainly wage a European brand name (right here are some European ski jackets brand names) this time around, Fjallraven.

  1. Fjällräven– The Brand

Founded in 1960, Fjällräven is a Swedish firm (right here are a few other brands from Sweden) that takes its name after the arctic fox, which is the brand’s representative logo design too.

Fjällräven’s logo

Originally an outdoor equipment firm, Fjällräven began as a venture to give better backpack choices than those available at the time.

Åke Nordin, the founder of the brand, remained in search of a backpack that gave far better support as well as brought heavier tons simpler, but, because of his unsuccessful search, he went on to design one such knapsack himself.

That is how the brand name started out, however nowadays Fjällräven has actually broadened its product range to include clothes and also devices, too.

Although it is a brand name prominent around the world, Fjällräven’s popularity and also major consumer base resides in Europe.

  1. Why Are Fjällräven Jackets as well as Backpacks so Costly?

Somewhat various from our previous comparable pieces, our focus for today will not just be in the brand name’s jackets as well as materials utilized for them, but on their knapsacks too, seeing that Fjällräven is quite popular for them, particularly the Kånken style, which we will certainly consider better listed below.

Currently we will discover a few of the reasons that Fjällräven jackets and also backpacks are so highly valued and afterwards consider the aspects behind the brand’s popularity.

Materials and Efficiency

As we pointed out initially, there is a reason that outside clothing brands become preferred, and also it generally boils down to the performance of their items as well as their high quality.

If there is something that those who have owned Fjällräven knapsacks or jackets will inform you is that they last for a long time and, particularly the knapsacks, hold their form well over time.

A versatile as well as widely-used fabric in their items, the G-1000 Products offer outdoor defense against the components as well as environmental conditions. We looked at them rather comprehensive recently as well as extremely advise you to examine that piece out if you intend to find out more.

These materials make Fjällräven coats and also various other apparel very versatile and also highly breathable, which is an important feature for exterior efficiency garments. These are very durable as well as durable fabrics, which is one of the factors that the price tag is not one of the most buyer-friendly.

Being a Swedish firm run by those that are well-acquainted with Nordic wintertimes and freezing temperature levels, Fjällräven down jackets and also wintertime jackets are another item that comes at a high rate yet which are quite prominent amongst Swedes in particular, as a result of their warmth and also wonderful convenience.

Down is hardly ever cheap as well as when it is, you can rest assured that something is missing out on. That is not the case for Fjällräven nonetheless, who take fantastic actions to guarantee that the down they use is fairly sourced and fully deducible.

Not only that, yet in the Cruelty-free Down Obstacle, Fjällräven is amongst the brands that rack up the highest possible for their ethical down sourcing by conducting on-site check outs to geese and also duck ranches and making certain that the birds are humanely dealt with throughout their lives as well as belong to the meat sector, hence not solely elevated for down.