We have actually been fans of Swedish bag-makers Sandqvist considering that we initially relocated to Scandinavia. Although they’re not yet commonly recognized around the rest of the world, they’re positioned to come to be a major brand name, with an expanding following in the UK along with here in the north. Their bags are sleek and also minimal with a little tough functionality. Their knapsacks run the gambit from outdoorsy to professional, while their handbags and also brief-cases are an ideal instance of allowing products as well as performance speak for itself.
We took a seat with co-founder as well as Head of Advertising and marketing Sebastian to obtain a far better feeling of what Sandqvist is everything about:
When was Sandqvist introduced?
Anton Sandqvist first began the brand name in 2004, it appeared of the requirement of a good computer/working bag. At the time, the series of bags offered wasn’t big. In the future in 2006, Anton’s more youthful brother as well as I came. We began making more stylish bags, affected by our interests and the Swedish countryside.
What are the leading concepts of Sandqvist?
We aim to make durable, useful bags influenced by Scandinavian nature.
Where are your bags most preferred?
We are still best understood in Sweden yet London is an actually good market for us.
Do you assume your bags fit within the Scandinavian aesthetic?
We absolutely do! We maintain it tidy; no unnecessary functions. We wish to make functional, premium bags
Describe the production process for your bags.
Given that 2009, Sandqvist produces every one of our bags and also products in India. We very value the long-term connection we have with our factories. We have a really close relationship with the producers. We sell our bags in over 450 stores in 35 nations and have four Sandqvist stores of our very own: two in Stockholm, one in Gothenburg as well as one in London. And also of course we have a strong visibility online.
Clarify the look of your bags this season and how it varies from previous periods?
The largest news this loss is our women’s collection; those bags are so amazing! We likewise added some designs into our even more stylish and also fashionable collections. We attempt to test ourselves each season by developing and including styles, forms and fabrics.
Can you talk a bit concerning your minimal branding on the bags?
We do not intend to be one of the most fashionable brand or the most hyped. We hope the bag design speaks for itself, moreso than shrieking our logo design. We simply make nice bags as well as wish individuals like what we do. I assume bags with a large logo design on are hideous as well as I do not such as that “in your face” technique.
Who is the Sandqvist customer?
Our customers value timeless design. Due to the fact that we make so many different styles, our target group varies from young stylish people to the office person that require a good brief-case. The Sandqvist client is a fashionable, mindful and kind.
What are your goals for Sandqvist?
We will keep pushing and test ourselves. We will certainly open up much more stores on crucial markets, as well as make brand-new and also much better bags. We have actually just begun our trip and also there so much more to do, numerous more bags to layout. So excited!