Everyone has a preferred brand of clothes, backpacks, footwear, sunglasses, electronics, anything practically. While it can certainly be true that there are several brands that become prominent only due to the fact that they are recommended by celebrities or for being a one-shot kind of brand name, there are others with a well-deserved credibility as well as dedicated customer base.
Prominent outside clothes brand names are often of the latter kind, due to the fact that it is thanks to the high quality and performance of their products that they come to be prominent and precious.
In our initiatives to locate as well as select great brand names, we have checked out numerous ones over the years. Sometimes we have concentrated a lot more on the products, while other times our attention was much more on their background and also the factors behind their appeal.
Today’s piece is one more one that concentrates on brand popularity and the factors that affect it. Until now, we have undergone a few brand names in this regard, such as Canada Goose or Arc’ teryx, as well as we will proceed with a European brand (below are some European ski jackets brands) this moment, Fjällräven.
1. Fjällräven– The Brand name
Founded in 1960, Fjällräven is a Swedish company (here are a few other brands from Sweden) that takes its name after the arctic fox, which is the brand’s depictive logo as well.
Fjällräven’s logo design
Originally an outside gear company, Fjällräven began as an endeavor to supply far better backpack choices than those available at the time.
Åke Nordin, the founder of the brand name, remained in search of a knapsack that supplied far better assistance as well as lugged heavier loads much easier, yet, as a result of his unsuccessful search, he went on to create one such knapsack himself.
That is how the brand started, however nowadays Fjällräven has broadened its item range to include clothes and devices, as well.
Although it is a brand prominent globally, Fjällräven’s popularity as well as major client base lives in Europe.
2. Why Are Fjällräven Jackets and Backpacks so Expensive?
A little various from our previous comparable items, our emphasis for today will not only be in the brand’s coats as well as materials utilized for them, but on their backpacks also, seeing that Fjällräven is rather renowned for them, in particular the Kånken design, which we will look at additionally below.
Now we will check out several of the reasons Fjällräven jackets and also knapsacks are so highly priced and then check out the variables behind the brand name’s appeal.
Products and Efficiency
As we stated at first, there is a reason outdoor clothing brand names end up being popular, as well as it generally boils down to the efficiency of their products and their quality.
If there is one point that those that have actually possessed Fjällräven backpacks or jackets will tell you is that they last for a long time as well as, in particular the backpacks, hold their shape well gradually.
A versatile as well as widely-used fabric in their products, the G-1000 Materials give exterior protection versus the components and environmental problems. We took a look at them rather in-depth recently as well as extremely encourage you to check that item out if you wish to find out more.
These fabrics make Fjällräven jackets and also other clothes extremely flexible and additionally very breathable, which is a necessary attribute for outdoor performance garments. These are really sturdy as well as durable materials, which is one of the reasons that the cost is not the most buyer-friendly.
Being a Swedish business run by those who are well-acquainted with Nordic winters and freezing temperatures, Fjällräven down jackets and also winter coats are another product that comes at a high rate however which are quite prominent amongst Swedes particularly, because of their heat and excellent convenience.
Down is hardly ever affordable and also when it is, you can rest assured that something is missing out on. That is not the instance for Fjällräven nonetheless, that take wonderful procedures to guarantee that the down they utilize is ethically sourced and also fully traceable.
Not only that, yet in the Cruelty-free Down Difficulty, Fjällräven is among the brand names that score the greatest for their honest down sourcing by performing on-site visits to geese and also duck farms as well as making sure that the birds are humanely dealt with throughout their lives and also become part of the meat sector, hence not entirely increased for down.